101CAFFÉ

Total investment (€): 75,000

Franchise Fee (€): 15,000

Royalty Fee (% or €): 6%

Advertisement fee (% or €): 0

Return on Investment (in months): 24

Main Information

Industry: Coffee

Country of origin: Italy

Year Founded: 2010

Franchised since: 2012

Company owned units: 6

Franchised units: 120

Total units: 126

Number of Employees per Unit: 1-3

Length of franchise agreement (in years): 6

101CAFFE’ is an Italian brand providing a full coffee experience, specializes in the sale of Premium Coffee blends from the best Italian Coffee roasteries for all coffee makers. 101CAFFE’ selects artisanal roasteries from North to South of Italy and their best coffee beans. 101CAFFE’ creates exclusive blends for their customers, respecting the tradition of local recipes and roasting methods of that territory and enhance their value on our packaging, telling consumers about features and origin, in order to make them aware of the high quality and the history of that product. The brand 101CAFFE’ stands for ” high quality and wide choice”, regardless of the format: pods, capsules, beans, instant or ground coffee.

In addition to coffee, 101CAFFE’ is known for a large range of hot drinks, such as flavored coffee, chocolate, barley, herbal teas, wellness drinks, and many others. The brand also offers organic and vegan products, rainforest alliance certified coffees, and compostable capsules.

Finally in 101CAFFE’ stores, the customers can find coffee makers, accessories, and a line of small traditional Italian pastry products, called “Le Sfiziosità”, (which means “fanciful and delicious”) – a trademark owned by 101CAFFE’ Srl.

101CAFFE’ was born in 2010 from the idea of the founder Umberto Gonnella, with the mission to bring the top quality of Italian coffee all over the world, also in pods and capsules.

In seven years, the 101CAFFE’ network has grown in a measured but constant way, thus consolidating the concept and the formula, which has given rise to more than 120 active stores in Italy and abroad. At present, 7 units already opened (Switzerland, Morocco, Singapore, Kuwait, Armenia) and partners in 21 countries.

In December 2017, 101CAFFE’ became part of Food Empire Holdings Ltd based in Singapore, a multinational company that holds several brands in the field of food and beverages, and which is listed on the Singapore Stock Exchange (SGX) and active in the markets of over 50 nations.

101CAFFE’ Franchising Offers Three Business Models to Open Your Shop:

Food retail – boutique 101CAFFE’ (that is sales of products)
This meets the needs of consumers in downtown, shopping malls, outlets, retail parks, and travel retail.
Coffee shop + retail
Here 101CAFFE’ merge together products for sale and quick food service: breakfast, lunch, ice cream with a full tailor-made project regarding products, layout, and quotation.
Coffee truck
This is the brand coffee shop “on wheels” so you can offer the same products without having a physical and traditional coffee shop.
101CAFFE’ offers single, multi-unit, area development, and master franchise opportunities.

The ideal candidate should have:

Strong orientation towards the highest quality and be results-driven.
Should be motivated to represent the 101CAFFE’ brand
Recognize the usefulness of belonging to a solid and expanding group with a unique concept focused on the best coffee from Italian artisan roasteries with the guarantee of authentic Made in Italy products.

101CAFFE’ will give you any kind of support and service in every area of the business:

Sales and marketing support
Range and operations adapted by country
Full Training for the franchisee and the Employees
Advertising and communication
Ready-made logistics system
IT-systems for simplified management of the store
Design, branded furniture and fittings
Realization of the project and setting up of the shop, with guaranteed quality kitchen equipment, furnishings for the internal and external room, decorations and signs
101CAFFE’ APP for purchases avoiding queues, orders for home deliveries and customers fidelity programs
This helps franchisees to focus themselves on the sales and on their customers, optimizing their results.

Watch the 101CAFFE’ video

Contacts


[rechaptcha]