Total investment (€): 150,000-250,000

Franchise Fee (€): 20,000

Royalty Fee (% or €): 8%

Advertisement fee (% or €): 2%

Return on Investment (in months): 36

Main Information

Industry: Food

Country of origin: Sweden

Year Founded: 2002

Franchised since: 2016

Company owned units: 2

Franchised units: 13

Total units: 15

Number of Employees per Unit: 3-15

Length of franchise agreement (in years): 5

ZOCALO is a chain of high-quality Fresh Mex restaurants in Northern Europe with 13 locations in Sweden and Denmark.

ZOCALO food is inspired by the taquerias in San Francisco’s Mission District. ZOCALO calls it Fresh Happy Mex – it is ZOCALO version of Mexican food made from scratch with high quality ingredients.

ZOCALO serves high quality burritos, burrito bowls, quesadillas, tacos, nachos, and salads. ZOCALO guests can either order a set item from the menu (with their selection of protein) or make their own unique meal. ZOCALO also has plenty of options for vegetarians and vegans. ZOCALO wants to offer healthy and high quality food, but it also has to be affordable.

ZOCALO offers a tried and tested franchise concept. ZOCALO has operated Mexican Fast Food restaurants since 2002. ZOCALO is a concept that has been elaborated into the smallest detail, a turnkey concept. Everything from the restaurant’s appearance to the food, packaging, and quality control within the restaurant.

ZOCALO restaurants can have between 1-10 staff working at the same time. The concept has been developed in the high-wage market of Sweden, and therefore there is an intense focus on making everything efficient and easy for the staff to handle.

ZOCALO uses the latest modern technology. All ZOCALO’s ordering, inventory, and quality controls are done in a modern online system. ZOCALO franchisees have access to an online report system with up to the minute sales and labor costs.

For guests, ZOCALO offers a modern mobile app in which the customer can order and pay ahead of visiting the restaurant. All online orders come up immediately on ZOCALO kitchen displays and are handled alongside orders from within the restaurant. ZOCALO also offer kiosks for high-volume restaurants where the customer can order and pay instead of using the regular cash registers.

ZOCALO is looking for a multi-unit franchisee or master franchisee. Someone with experience from the retail or restaurant industry. Someone who believes in our Fresh Happy Mex concept and cares about food and hospitality.


1-month training at current restaurants in Sweden.
Then on-site training before the restaurant opens.

The support covers everything from food preparations to marketing.
ZOCALO offers great online support, face-to-face support as well as regular ZOCALO support team visits to restaurants.

Watch the ZOCALO video