EQUIVALENZA
Total investment (€): 30,000-40,000
Franchise Fee (€): 60,000
Royalty Fee (% or €): 3%
Advertisement fee (% or €): 0
Return on Investment (in months): 30
Equivalenza specializes in own brand of high-quality perfumery, cosmetic and home-fragrance products at affordable prices.
Equivalenza’s products are carefully prepared with high-quality essences and vegetable alcohol by a team of master perfumers to guarantee excellence in every process.
Equivalenza offers you the chance to become an independent entrepreneur in a sector with great potential. Global fragrance sales in 2015 amounted to $45.7 billion, a 6% increase in the previous year according to data from market analysis company Euromonitor International.
Equivalenza’s ideal candidate is someone with:
commercial expertise and skills
dedication to customer service
management capacity
passion for beauty
Equivalenza will provide you with:
A leading brand in the industry
Marketing campaigns and in-store campaigns
Store window displays and visual merchandising
Product launches: Innovation and diversity
Continuous training
IT support
Customer service
Marketing and customer loyalty tools: gift cards, email, marketing campaigns, gift vouchers and more
Global advertising campaigns
Personalized activity monitoring with a Network of Area Managers
360º Tour: Regular presentations and meetings
Advertising campaigns
Communication
Digital Plan: Social media, online advertising
Training and support shall be provided in English to key employees of the Franchisee’s stores or at Equivalenza HQ on an ongoing basis.
Training shall be provided in the areas of Store procedures, Customer Service, In-store Merchandising, Cross Selling, Product and Informatics.
Equivalenza will provide store-operating guidelines/manuals that must be strictly followed by the Franchisee/Master.
Location of Equivalenza stores:
Only in prime locations of the main cities.
The minimum area is 35 sqm plus a stockroom with a façade of 4 m.
Ideal store area: 35-50 sqm plus stockroom (10% of the commercial area) with a façade of 4-6 m.