BODYCONCEPT

Total investment (€): 41,113-73,710

Franchise Fee (€): 95,200

Royalty Fee (% or €): 700

Advertisement fee (% or €): 250

Return on Investment (in months): 21

Main Information

Industry: Services

Country of origin: Portugal

Year Founded: 2005

Franchised since: 2005

Company owned units: 4

Franchised units: 50

Total units: 54

Number of Employees per Unit: 5

Length of franchise agreement (in years): 5

With more than 12 years of experience on the market and 50 clinics in Portugal, Poland, Brazil and Cape Verde, BodyConcept has evolved on the basis of sustained growth.

Market leader in Portugal, BodyConcept international expansion is the result of an experienced team always focused on both clients and franchisees results.

BodyConcept central team ensures daily and constant monitoring, continuous training in technical and business management areas, and central organization of franchise business support – marketing, sales, human resources and finance management.

BodyConcept has the largest supply of beauty treatments on the market, offering its customers the best quality at affordable rates, including the innovative and unique Esthetical Gym, which provides its clients the opportunity to enjoy beauty treatments twice a week for a monthly flat rate.

Innovative and effective concept
Proven concept in 3 continents
The widest services offer on the market
Reduced investment
High profitability of the business
Territorial exclusivity
Central support (technical, commercial, marketing…)

BodyConcept currently is looking for a Master Franchisee for the Baltic region, so the candidate should be ambitious and dynamic. Business previous experience is important.

BodyConcept’s ideal candidate for Master Franchisee has the following credentials:

Solid financials or access to capital
High personal standards: excellence, honesty and integrity
Passionate about the Beauty business
Committed to grow the brand in the specific region

Before the opening, BodyConcept provides an excellence training (3/4 weeks) on all the skills necessary to become a Master Franchisee: technical, sales, marketing, operational, financial.

After the opening, BodyConcept will provide an effective follow up and support center to the Master Franchisee.

Opening support:

BUSINESS PLAN
SUPPORT IN THE SEARCH AND NEGOTIATION OF THE STORE
FINANCIAL SUPPORT
CLINIC SET UP SUPPORT
EXTERIOR DESIGN PROJECT
MANAGEMENT SOFTWARE
CENTRALIZED AND GLOBAL MARKETING
INITIAL COMPLETED TRAINING (technical, marketing, comercial, management): the franchisee does not need experience in the area
Growth and management support:

INITIAL SET UP
CORPORATE IDENTITY
BRAND
CLINIC MANAGEMENT
OPERATIONAL AND TRAINING
CORPORATE WORK
MEDICAL-ESTHETICAL TREATMENTS
PROFESSIONAL TRAINING
10 DAYS CERTIFIED INITIAL TRAINING IN THE TECHNICAL, COMMERCIAL AND MANAGEMENT AREAS
ANNUAL CONTINUOUS TRAINING PLAN
PERIODICAL MYSTERY SHOPPER STUDIES
BIMONTHLY OPERATIONAL MEETINGS
PERIODIC VISITS TO FRANCHISED CLINICS
ANNUAL BRAND CONVENTION
PERMANENT TELEPHONE AND EMAIL SUPPORT
Investment on marketing:

CENTRAL MARKETING DEPARTMENT
GRAPHIC DESIGNERS
PR AND PRESS OFFICE
DIGITAL MARKETING MANAGER
MYSTERY SHOPPER
ONLINE PLATFORMS MANAGEMENT: WEB SITE, FACEBOOK, INSTAGRAM, LINKEDIN, GOOGLE ADWORDS
FRANCHISEES INTRANET

Watch BODYCONCEPT video (in Portuguese)

Contacts